Source: cdn.smartrecruiters.com
To find the right applicants can be a difficult and tiring process for many employers. There are a lot of people applying, but the ones who have the desired skills and experience for the role remain elusive. So what does the employer having vacancy has to do to persuade the right applicants to apply? Here are some tips to attract the right applicants to a job posting:
Role of your job advertisement
The job posting that you promote has to:
- Create interest and attract the right candidates, and at the same time communicate effectively with them
- Discourage candidates that are not suitable for the role
- Display a positive image of your company
- Give instructions about what the candidate is expected to do
Job advertisement checklist
The job advertisement has to meet some criteria because specific information is essential to be effective. The advertisement checklist should include:
- Job title
- Recruitment agency or employer name
- Job location
- Job role
- Part-time or full-time
- Key responsibilities of the role
- Outline of the right candidate profile
- Education, qualification, and required experience
- Salary guide
- Description of the organization
- Hierarchy of the role in the business structure
- Contact details
Top tips for attracting the right candidates
While job posting, you should also tailor the following features so that the advertisement will attract more of the suitable candidates:
- Add a clear and relevant headline
- Pull attention to your heading, strap line, and message
- Make the text clear and easy to read
- Add some unique information
Things you should not involve in job advertisements
There are a few things that you should not involve in your job advertisements as they can affect the quality of candidates that apply for the post. The things include:
- Extravagant design work or graphics
- Excessive use of language
- Excessive use of detailed and technical language
- Dull job descriptions and ideal candidate profiles
Make use of the right channels
Once you identify your dream candidates, you will be able to choose the right channels easily. It is very important that you do not underestimate the value of social recruitment. These social recruitments are more likely to entice people who are not really searching for a job but might be encouraged to move for the right role. You must, therefore, make your advertisement as creative as possible and get maximum people engaged.
The best recruitment firm in India says that by taking ample amount of time to craft the job advertisements that would clearly outline what you want from the candidates, and what they should expect from your company, you will be able to improve the quality of candidates that apply to your job posting.
